About

IdealGTM was born out of a desire to share my passion for leveraging data to fuel efficient growth across revenue streams. By analyzing business efficiency metrics across customer segments, I help GTM teams create a shared understanding of their most profitable customers segments.

During my career encompassing Marketing, Strategy, Planning and Operations, I have solved challenges and delivered value by:

• Improving GTM efficiency (LTV/CAC, GRR, NRR)

• Designing and Executing GTM motions (ABM, Inbound, Expansion)

• Building GTM Business Models and Organizational Design

As the SaaS industry has matured over the past two decades, so too have valuation metrics used by investors and public markets. Current valuations depend heavily on companies demonstrating operational efficiency while growing ARR — the dual challenge for those looking to scale.

To solve this, companies must fined their ideal GTM Strategy that balances growth and costs for their industry and markets. I have found a reliable approach to build such strategies through detailed performance analysis of customer segments based on a mix of performance metrics and key characteristics or attributes. The insights provided help create tiers within a refined Ideal Customer Profile allowing you to shape your strategy and prioritize the top segments across all of the GTM motions. Results from following this approach include:

• Lifted GTM efficiency 30% YoY by improving end-to-end funnel conversions

• Generated over 300% in ARR for a mid-stage FinTech

• Developed $100M in Pipeline for a cross-brand GTM launch 

• Increased Marketing contribution while reducing overall budget

I am excited to share this approach and help companies define and achieve their growth strategies!