Our Approach

Boost revenue growth with our data driven process

Detailed Segment Analysis identifies your idealICP allowing targeted and tailored Marketing programs creating more efficient revenue streams from new prospects.


ARR Growth is further accelerated by aligning the GTM teams and prioritizing the same top performing segments across Expansion/Retention motions.

idealGTM for Net New Bookings

  • Outline your funnel stages (Net New, Expansion) and map to key data fields for each GTM motion

  • Perform segment analysis using key metrics and ICP attributes to find your top performing tiers

  • Create your idealICP partnering with Marketing, Sales, Finance and key stakeholders to align and prioritize

  • For each tier, identify the optimal channels and tactics that have proven to deliver the most efficient revenue

  • Execute programs while monitoring performance and contributions by tier